Saturday, December 7, 2013

Tennis Marketing In the 70's

Sometime within the 20th century there was a boom of licensed verticals and everything had a tick hang on it. In the 1960s the sport of lawn lawn lawn lawn tennis boomed in popularity, and enlarge non only into a sport but a fashion statement and way of life. And in this world of carry visits and licensed skillfuls it was only natural that tennis boomed not only in the athletic sense but the commercialized market as well. Early in the late 60s wrong 70s Mark McCormack, the founder and chairman of IMG had an interest in licensing the Wimbledon tennis tournament, He recalled his first meeting with the All England Lawn Tennis and flash Club in 1967 and theyre skepticism when he give tongue to interest in making a Wimbledon highlights film and discourse then it could have commercial value. The group, who were a little catch with the current legal and illegal commercialization of the tournament, gave IMG the rights to organize it into a check name and with IMGs expertise it was a success. The popular brand known as the flying W was created. McCormack negotiated with many companies, and shut down down others that werent legally paying for the use of the name.
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The tennis boom in the late 70s and early 80s helped this cause greatly, because it wasnt about playing tennis anymore but character like you did, which was the fashion statement at the time. So it gave the Wimbledon name much more to go off of. This boosted the yearly valuate income of the Wimbledon brands to roughly 100 million, the most of any licensed tennis tournament. The name was used to label everything from tennis equipment to apparel and disco! lour spilled over into the branding of food, snacks, jewelry, glass and crystal wear, and even whoremaster accessories such as towels and soaps. When asked why Wimbledon was such a good brand name the current holders at IMG simply had to say, when youve got the discolour and prestige of a 120-plus-year-old event, combined with the pomp and circumstance of the wonderful box and the anglophile appeal that means a lot...If you compulsion to get a full essay, order it on our website: OrderCustomPaper.com

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