1. Evaluate Nikes melodic phrase strategy/ Does Nike have a sustainable competitive benefit? 2. Evaluate Nikes monetary performance through whitethorn 31, 2004*/ How does Nike compare to Reebook and adidas Saloman? According to the fiscal Nickes performance we river basin see the chaotic historic financial data from 2000 to 2004. In 2004 Company demonstrates the highest financial results. It stack have a several(prenominal) reasons: * Company operates 23 disperse centers in Europe, Asia, Latin America, Africa, Canada, too uses licensees and independent distributors; So that, 53% of Nickes total revenue in 2004 is made by non-U.S. sales (Europe, Middle vitamin E/Africa, Asia Pacific etc.) * Nike uses a upcoming set outing program (which allows retailers to order five to six schedule month in come out of delivery with the fix terms and authentic period of prison term in future); * Cheap manufacturing away the states (in 2004 subscribe a contribute contract with China, Indonesia, Vietnam and etc.
) that allows to cut be; Ratios| 2000| 2001| 2002| 2003| 2004| earnings profit growth, %| 28,4| 1,73| 12,6| -28,5| 99,37| sales gtrowth, %| 2,5| 5,5| 4,3| 8,1| 14,5| Nicke has four key semipermanent financial goals: * High single-digit revenue growth, for example in 2003(8,1%), in 2004 (14,5); * Mid-teens earning per take growth; * sales talk of consistent results through focussing of a diversified portfolio of worry; * Increased return on assets (ROA Nike) in comparing with 2003 (6,9) in 2004 (12); Comparing financial ratios: fiscal performance31/05/2004*| Nike| Reebok| adidas-Saloman| tax revenue cyberspace Percantage, %| 42,9| 39,6| 47,2| Return on gross revenue| 7,7| 4,9| 5,1| ROA| 12| 7,9| 7,1| hard hard roe| 19,8| 15,8| 19,3| Nike has the highest ROA (12) and ROE (19,8) comparing to its competitors Reebok and adidas - Saloman. Ratios| Nike| Reebok| adidas-Salomon| authorise profit growth, %| 99,4| 22,3| 20,8| Sales gtrowth, %|...If you desire to get a near essay, order it on our website: Ordercustompaper.com
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