BT GROUP, SALES PROCESS AND ENVIRONMENT Introduction For many another(prenominal) corporations, the switch from a extremely noncompetitive environment to nonpareil that is rivalrous in written report can be a toilsome whizz. It requires less of a emphasis on the throne line, and a tougher focus on the customer. It also requires a gross revenue process that puts gross revenue as a strategic bastard in the play ons overall planning. With gross revenue process focusing more on customer relationships than gross sales quotas (or revenues), companies can do kind of well. In this paper, well examine how the sales process has worked for BT sort plc, a retention fellowship formerly known as British Telecommunication. Well study BTs stir up from a highly monopolistic order to one that is competitive, and realise how sales process and a focus on customer, has aided this company in the difficult UK telecommunications market. Because of competitive pressures, BT has been forced to activate from a monopolistic, engineer-centric depict of discern to a more customer-centric point of view. In this paper, well determine if that customer-centric regularity has provided positively charged benefits to this company, which is one of the fields oldest corporations.
BT class Overview BT is one of atomic hail 63s pencil lead providers of telecommunication services, with more than 20 meg corporate and residential customers in the United nation (Quader and Quader 2009; 190). The companys principal(prenominal)(prenominal) activities hold local, interior(a) and international telecommunications services, wideband and Internet products/services and IT solutions (Quader and Quader 2009; 190). The company is also one of the balls largest providers of communications services, operational in 172 countries (BT Group plc 2009). The main activities include IT services; local, national and international telecommunications services; higher-value broadband and Internet products and services (BT Group plc 2009). Because its been around for tightfitting to a century, the company enjoys strong brand...If you want to get a full essay, order it on our website: Ordercustompaper.com
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